WE SHIP WORLDWIDE • A PREMIUM TROJAN SHOPPING EXPERIENCE • MADE IN L.A.

About Us




The Ave at USC is a collaboration between the University of Southern California and The Ave Venice to bring Trojan fans premium, exclusive gear featuring officially licensed USC designs.

What started with its first T-shirt sold on April 7th, 2010, The Ave has now custom made tens of thousands of Chucks and Vans along with hundreds of thousands of garments and prints for customers, also earning a Patent in 2014 for its shoe printing technology, which has extended into 3rd party licensing in both Europe and Canada, with more on the way.

Custom Everything is a registered Trademark of The Ave and also its mantra, philosophy, and enabling customers to create their own brand.

If you haven't made it down to the USC Bookstore to see us, what are you waiting for?! But you may have seen us on TV.... some programs or publishings you may have seen us on include:

ABC's Shark Tank, MTV2's The Dub Magazine Project with Macklemore, Entertainment Tonight with Sofia Vergara,
G4's Attack of the Show, Beats per Mnet, Live on the KTLA5 Morning News, Ovation's The Art of Sneakers, Rolling Stone, The Wall Street Journal, The Source, Thrillist, Metal Insider and many more.